A Candid Letter to Warner Bothers Studios in Regards to the Postponement of The Great Gatsby

Dear Executives of Warner Brothers Studios,

As both an avid reader and moviegoer, I must warn you that you are about to embark on an incredibly foolish decision. The decision in question? Postponing the release of The Great Gatsby from Christmas of 2012 to the Summer of 2013. While I understand that you moved the film to a later date in order to avoid competition with Django Unchained, which also stars Leonardo Dicaprio (who plays Gatsby in The Great Gatsby), I find it annoying to put an Oscar contender in the Summer months. Summer movies are rarely Oscar contenders– the date for the movie is too far away from the nominations and can cause the film to be forgotten by both the Academy and the general public– and when the mainstream audience will be going to such movies as Man of Steel, Iron Man 3, and Wolverine (are we sensing a theme here?), quite frankly, The Great Gatsby will lose popularity and relevance. My biggest question for you, the intelligent men and women that make Warner Brothers what it currently is, is why not release The Great Gatsby in November or early December, rather than in the Summer? After all,the only two popular movies being released in November are Anna Karenina and Skyfall, both of which are being released on November 9th. So, why not release Gatsby a week or two after these films, when there are few popular films being released?

Warner Brothers, do not forget the relevance of your material. The Great Gatsby is one of the most popular novels read in High Schools and colleges, making it the second most popular novel of the 21st century (after Lolita but before Catcher in the Rye). There have been a minimum of one million copies sold of Gatsby in the past twelve years, giving it an average of 83,333 copies sold each year. Now, with a 2-D movie ticket costing $10.50, and if every one of those million readers went, you would gain atleast $10,500,000– but since Gatsby is also being shown in 3-D, and those tickets cost around $20, Warner Brothers could make a minimum of $20,000,000. Furthermore, by having The Great Gatsby shown during the Summer months, you are immediately cutting out a target audience– students. By having The Great Gatsby premiere in the Winter season, you allow students to go either with their class or on their own to examine the film interpretation of a novel they just recently read. As well, for the procrastinated students, your Great Gatsby is an opportunity to understand the novel– and they pay the money to you at Warner Brothers, rather than to Netflix to rent the 1974 version. By having this film in the Summer, you have eliminated an audience that will be more interested in superheroe movies than one about a wealthy playboy in 1920’s New York City. In conclusion, all I am voicing to you, the Executives of Warner Brothers Studios, is to really think about the timing and audience of this unique film before it is too late.

Sincerely,

“Coco”

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