With an industry built on the images of tall, thin women modeling clothes, the notion of regular sized women that aren’t models being in a fashion house’s ad campaign seems revolutionary. Lanvin, one of the oldest fashion houses in France, has done just that. Instead of employing the same models over and over again to represent the new Fall collection, Lanvin decided to hold open auditions for men and women to apply to star as models in the new campaign. The fashion house did not discriminate on age, size, ethnicity, or employment– they simply hired whomever they felt represented real people and their customers. Thus, bartenders, waitresses/waiters, and office workers were treated like models and dressed for the campaign (two of the advertisements are below). The remaining advertisements will premiere within the September issue of most fashion magazines.
What do you think of Lanvin’s new ad campaign? Do you like the idea of real, regular people being used in fashion advertisements, or do you prefer traditional models?