The Future of Fashion & Film: The Red Epic Camera

With special effects changing, cinematography changing, and the introduction of 3D movies (because who doesn’t love something to come at them while at the cinema?), it only makes sense that the cameras that film all of that would change as well. The latest, greatest camera on the scene is the Red Epic Camera– it is designed for 3D films, darkly lit scenes, high action or movement, and shoots at 48 frames per second to diminish blurriness. This camera is perfect for 3D films because it makes the “pop out” effect of the movements more natural and fluid compared to a standard 2D camera with a 3D converter system. As well, this camera is great for action sequences because of the 48-frames-per-second fact I mentioned earlier– it diminishes blurry movements and enhances the clarity of the fight scene, especially when there is a hefty amount of CGI in the scene. To give a better idea, the human brain processes 24 frames per second and the standard video camcorder films in 30 frames per second– by filming at 48 frames, it enhances the clarity of the scene and makes the cinematography brilliant for the viewer. And finally, it enhances a scene where there is very little light available– below (in photos 2 and 3) I have included an image of Tobey Maguire in the 2002 Spiderman and another one of Andrew Garfield in the 2012 The Amazing Spiderman (which was filmed with a Red Epic camera), and both scenes have the same exact amount of light. Photo 3 is much more clear and aesthetically pleasing.

Not only has this camera become popular for films, but it is now being used for fashion editorials. The camera can capture every slight move of the fabric and expression of the model. And, again, the camera is capable of highlighting the entire garment because of its ability to find all available light. The fashion house Bottega Veneta recently photographed their entire new collection using the Red Epic Camera (see photo 5). In photos 4 and 5 are fashion editorials with similar aesthetics; photo 4 is from a fashion editorial from 2008 and photo 5 is from 2012 (and taken with the Red Epic Camera).

As one can imagine, these cameras are hardly cheap. A basic, small one (it’s about the same size as a basic camcorder you can buy at Target or Walmart) costs about $25,000 and the “brain” storage unit (what holds the images of the film or photos) costs about $19,000. The large, studio cameras (see photo 1) that Sony used cost several million dollars– and that is jusr for one. So, of course, it is no cheap venture.

What do you think of the Red Epic Camera? Do you think more studios should use it, or are they just too expensive for their worth?



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